The Identity In Use.
The guidelines establish the logo, color and typography. The sign presentation shows the brand in a physical setting, while the seller materials take it into a more detailed format.
REID KRAUSENBusiness Development + MarketingAll work Brand Identity And Materials For Seller Conversations.
Read the overviewProject overview
For All-American Realty, I worked on the rebrand and the materials around the seller experience. The brand guidelines, Get Ready to Sell packet and pre-listing roadmap show how that identity carries into more detailed information.
My role
Director of Marketing and Brand Development · Contract
The guidelines establish the logo, color and typography. The sign presentation shows the brand in a physical setting, while the seller materials take it into a more detailed format.
The Get Ready to Sell packet and pre-listing roadmap give the project its practical side. They present information about the selling process alongside the visual identity, showing the relationship between brand design and agent materials.
The work in detail
Brand guidelines, the Get Ready to Sell packet, and a pre-listing roadmap.
A closer look