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REID KRAUSENBusiness Development + MarketingAll work

Selected work / Real estate

February to May 2022

All-American Realty

Brand Identity And Materials For Seller Conversations.

Read the overview
All-American RealtySelected portfolio artwork

Brand Identity And Materials For Seller Conversations.

For All-American Realty, I worked on the rebrand and the materials around the seller experience. The brand guidelines, Get Ready to Sell packet and pre-listing roadmap show how that identity carries into more detailed information.

My role

Director of Marketing and Brand Development · Contract

  • Branding
  • Digital content
  • Marketing materials
  • Agent sales tools

The Identity In Use.

The guidelines establish the logo, color and typography. The sign presentation shows the brand in a physical setting, while the seller materials take it into a more detailed format.

Making The Selling Process Visible.

The Get Ready to Sell packet and pre-listing roadmap give the project its practical side. They present information about the selling process alongside the visual identity, showing the relationship between brand design and agent materials.

The work in detail

Brand Identity And Seller Materials.

Brand guidelines, the Get Ready to Sell packet, and a pre-listing roadmap.

01Brand guidelines
02Get Ready to Sell
03Pre-listing roadmap