Meet Reid - Where Strategy Meets Creativity
Professional with 6 years of experience in marketing, business development, and graphic design, known for driving growth and innovation across various industries. Specializing in strategic problem-solving, building strong client and team relationships, and executing impactful marketing strategies and visually stunning designs.
Professional Experience
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Legal Marketing Specialist : May 2022 - Present
• Assisted in a strategic three-year expansion, contributing to the establishment of new offices in Illinois, Nevada, Arizona, and Idaho.
• Managed over 120 attorneys' admissions, associations, and bar dues, maintaining compliance and professional standards.
• Enhanced online presence and brand engagement through innovative content and dynamic advertising campaigns.
• Played a pivotal role in refining firm strategies, including resume refinement, business travel logistics, and key research tasks.
• Ensured data accuracy and streamlined decision-making processes through efficient database management and organized marketing meetings.
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Director of Marketing and Brand Development : February 2022 - May 2022 (Contract)
• Successfully captured new market segments by implementing strategic marketing initiatives, and broadening customer reach.
• Conducted in-depth market research and competitive analysis, effectively articulating the brand's unique value proposition.
• Revitalized brand identity, significantly increasing visibility and expanding market share.
• Effectively communicated the brand's value to agents and provided them with impactful sales tools, enhancing the selling process.
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Marketing Manager : August 2020 - February 2022
• Managed digital and social media campaigns, applying SEO and content marketing strategies to boost engagement and ROI.
• Forecasted trends and crafted innovative strategies for market advantage and business growth.
• Developed targeted multi-channel marketing plans, driving customer engagement and sales growth. Produced a data-rich media kit, enabling effective sales presentations aligned with marketing goals.
Business Development Intern : March 2020 - August 2020
• Developed an innovative brand identity, enhancing brand recognition and customer engagement. Managed and expanded sales pipelines, boosting revenue growth and meeting business goals.
• Led the creation of persuasive proposals and presentations, nurturing new business opportunities and partnerships.
• Worked with cross-functional teams on marketing strategies, significantly improving brand awareness and engagement.
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2018 - 2022
Bachelor of Arts in Graphic Design | Minor in Marketing
Education
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President : January 2021 - 2022
• Led the development and execution of long-term strategies for the council and its member fraternities, enhancing collaboration and advocacy within the university community.
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Vice President: November 2020 - 2021
• As Vice President, spearheaded executive meetings and managed committee operations, enhancing decision-making and strategic direction, and authored 'The Pursuit,' a key document detailing organizational development.
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President : January 2020 - May 2021
• Strategically led the council and its fraternities, fostering collaboration and advocacy, and effectively promoted their interests within the university community.
Involvement
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Data-driven Marketing, SEM, SEO, Email Campaigns, Digital Strategy, Content Marketing, CRM, Google Analytics, Facebook Business, Google Ads, Adobe Suites, Salesforce, Wordpress.
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Strategic Problem-solving, Relationship Building, Communication, Leadership, Collaboration, Adaptability.