Meet Reid - Where Strategy Meets Creativity

Professional with 6 years of experience in marketing, business development, and graphic design, known for driving growth and innovation across various industries. Specializing in strategic problem-solving, building strong client and team relationships, and executing impactful marketing strategies and visually stunning designs.

Professional Experience

  • Legal Marketing Specialist : May 2022 - Present

    • Assisted in a strategic three-year expansion, contributing to the establishment of new offices in Illinois, Nevada, Arizona, and Idaho.

    • Managed over 120 attorneys' admissions, associations, and bar dues, maintaining compliance and professional standards.

    • Enhanced online presence and brand engagement through innovative content and dynamic advertising campaigns.

    • Played a pivotal role in refining firm strategies, including resume refinement, business travel logistics, and key research tasks.

    • Ensured data accuracy and streamlined decision-making processes through efficient database management and organized marketing meetings.

  • Director of Marketing and Brand Development : February 2022 - May 2022 (Contract)

    • Successfully captured new market segments by implementing strategic marketing initiatives, and broadening customer reach.

    • Conducted in-depth market research and competitive analysis, effectively articulating the brand's unique value proposition.

    • Revitalized brand identity, significantly increasing visibility and expanding market share.

    • Effectively communicated the brand's value to agents and provided them with impactful sales tools, enhancing the selling process.

  • Marketing Manager : August 2020 - February 2022

    • Managed digital and social media campaigns, applying SEO and content marketing strategies to boost engagement and ROI.

    • Forecasted trends and crafted innovative strategies for market advantage and business growth.

    • Developed targeted multi-channel marketing plans, driving customer engagement and sales growth. Produced a data-rich media kit, enabling effective sales presentations aligned with marketing goals.

    Business Development Intern : March 2020 - August 2020

    • Developed an innovative brand identity, enhancing brand recognition and customer engagement. Managed and expanded sales pipelines, boosting revenue growth and meeting business goals.

    • Led the creation of persuasive proposals and presentations, nurturing new business opportunities and partnerships.

    • Worked with cross-functional teams on marketing strategies, significantly improving brand awareness and engagement.

  • 2018 - 2022

    Bachelor of Arts in Graphic Design | Minor in Marketing

Education

  • President : January 2021 - 2022

    • Led the development and execution of long-term strategies for the council and its member fraternities, enhancing collaboration and advocacy within the university community.

  • Vice President: November 2020 - 2021

    • As Vice President, spearheaded executive meetings and managed committee operations, enhancing decision-making and strategic direction, and authored 'The Pursuit,' a key document detailing organizational development.

  • President : January 2020 - May 2021

    • Strategically led the council and its fraternities, fostering collaboration and advocacy, and effectively promoted their interests within the university community.

Involvement

  • Data-driven Marketing, SEM, SEO, Email Campaigns, Digital Strategy, Content Marketing, CRM, Google Analytics, Facebook Business, Google Ads, Adobe Suites, Salesforce, Wordpress.

  • Strategic Problem-solving, Relationship Building, Communication, Leadership, Collaboration, Adaptability.

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