REID KRAUSENBusiness Development + MarketingAll work Connecting The Brand To The Sales Conversation.
Read the overviewProject overview
The Advanced Digital work connects a rebrand and website rebuild with the materials used to explain the company’s products and services. I contributed across those pieces, including presentations and materials for the refurbished equipment offering.
My role
Business Development Intern, then Marketing Manager
The storefront, website and company brochure show the identity at different scales and in different settings. Viewing them together puts the rebrand in context, across a physical location, a digital presence and printed materials.
The company brochure introduces the business; the pre-owned equipment flyer focuses on one offering. Those different purposes are part of the story behind the same visual identity, connecting the broader company presentation with more specific product information.
The work in detail
Examples from the website rebuild, company brochure and sales materials.
A closer look